Recommended Resources for  Social Entrepreneurs

Specifically for Family Life Educators, Therapists, Coaches, and Social Service Professionals
The following resources are recommended in the following publications:

  • Marketing magic: Secret tricks for increasing your visibility and success, Jody Johnston Pawel, LSW, CFLE. Ambris Publishing, to be published in 2003. Available as e-book download for $9.95.
  • The chapter on “Marketing Family Life Education Programs” for the Third Edition of Family Life Education: Integrating Theory and Practice (published by National Council on Family Relations, 2015).
  • That chapter is a compilation of excerpts from Serving Without Selling: Relationship Marketing Basics (for Family Life Educators, Therapists and other Social Service Professionals), Jody Johnston Pawel, LSW, CFLE. Ambris Publishing, to be published in 2015. 
  • That e-book is a condensed version of several modules in the on-line training course, Six Keys to Building a Relationship-Focused Practice: Social Entrepreneurship for Relationship Professionals (by Jody Johnston Pawel, LSW, CFLE. Ambris Publishing, to be published in 2015).

 

Pre-Launch: Before You Begin Marketing, Lay a Solid Foundation

 
Relationship Marketing Mindset:
Book Yourself Solid, with Michael Port
Breakthrough Directions: From Relationship Marketing to Business Success, with Gina Gaudio Graves.
 
Target Market Research:
Find demographics by entering the URL of a site that serves your target market into:

  • www.Quantcast.com – look for sites that show traffic, lifestyle and demographics
  • www.Alexa.com – look at sites that rank in the first 100,000.
  • www.Compete.com –
  • Magazines that serve your target market: get their media kit

Survey your target market with:

Find out the topics or problems your target market has through:

  • Associations,

o    http://www.associationcentral.com

  • On-line discussion lists and forums.

o    Type in “discussion groups” or “discussion forums” to www.About.com. To narrow, add your target market or topic to the search words

  • Use Yahoo Answers: https://answers.yahoo.com. Type in your topic or target market and see the top topics, problems, or questions asked. This also can reveal good keywords.

Identify your Ideal Client:

More about your Target Market’s Level of Awareness:

Branding:

 
Mapping Your Service, Content and Marketing Funnels
Relationship Marketing is like a Dating Relationship, by Gina Gaudio Graves. Get it as a flowchart.
Plan Your Content Marketing Funnel.
Writing benefit statements

 

Info-Marketing: Creating Written, Audio, Video Content Products

Copyright information (publications): http://www.loc.gov/copyright/
Writing the Perfect Book Proposal, by Jeff Herman (publisher, date, etc.)
 Self-Publishing Manual, by Dan Poynter. Free e-newsletter called Publishing Poynters. Information: DanPoynter@ParaPublishing.com; http://ParaPub.com; 800-PARAPUB.
90 Day Product Factory: #1 Product Creation, Marketing and Sales Resource on the Internet, co-created by Mitch Meyerson and Michael Port
Creating Digital Resources (free audio training with handout):
Audio creation: use Audacity, a free open-source recording/editing software.
Video creation:
– screen capture: Ink2go (free). Camtasia (paid)
– Presentations: Prezi, VideoScribe, VideoMakerFX (free trials, low and high cost)
Teleconferences: www.NoCostConference.com
Webinars:

 

Post-Launch: Choose & Prioritize Your Marketing Strategies

 
Advertising:
Google Ad Words: http://www.google.com/adwords/

Public Service Announcements:

 
Publicity:
VistaPrint.com: FREE four-color business cards www.vistaprint.com. Pay extra for double-sided.
 
Speaking
Speaker Training (Speaking for Income)

Speaker Marketing (Marketing your Speaking Services and using Speaking for Marketing)

Media
Sample Press release template from Marketability.com
Yearbook of Experts, Authorities & Spokespersons
Radio-TV Interview Report: Get ad: http://www.rtir.com
Register with services that match you with journalists and other individuals seeking information in your area of expertise:

Free press release submission site: www.free-press-release.com.
For more information, read an article by Mark Harty – http://www.strategictraffic.com/7sins
Have your own webTV show (training): Turn Your Show Into Cash

Internet
Free Link Checking Tools: Xenu
 
Search Engine Optimization

 
Keyword research tools:
Free tools:

Paid tools:

 
Engagement:
Assessment Generator
Surveys:

Contests: Contest Burner, set up, track contest leaders, integrates with SM for sharing, etc.
Shopping Carts / Email / Affiliates
Email programs: auto-responders, opt-in forms:

Email marketing:

  • E-mail Marketing Hints & Tips, a short E-mail, sent every two weeks, “on the best practices of E-mail marketing. It includes actionable hints and tips in a crisp and concise format aimed at helping you become an expert E-mail marketer!” Contact Michelle Keegan, tips@constantcontact.com
  • On-line Marketing Mail Lists

Affiliate programs (stand-alone. See integrated with carts above):

 
Article marketing (what to do with your articles)
Yahoo contributor’s network
Article submission service
Pinging services:

Social bookmarking:

  • BestDamnRedirect (BDR), a tools that automates dozens of time-consuming tasks needed for article promotion and affiliate sales, including:

o    Redirections (good for recommending affiliate resources)

o    Social bookmarking

Tracking comments on posts.

RSS feeds:

  • www.commoncraft.com has video on RSS in plain English.
  • Find lists of RSS feeds by searching for “Free RSS Directories”
  • Keep track of RSS feeds you submitted your blog feed to with a spreadsheet.

 
Networking

Affiliate programs (See shopping cart section above)
Social Media
Tool for managing posts to multiple social media outlets:

  • www.HootSuite.com is a dashboard to manage up to 5 social networking accounts (on the free version).

 
Mobile Marketing
Mojo Matrix Video Email & Video SMS software: https://mojo.infusionsoft.com/go/matrix-demo/jpawel/
Recommended Training and Coaching:

  • Internet & Relationship Marketing (highly technical) Free 30-Day Challenge – Gina Gaudio Graves, at Directions University.
  • Speaker, Author and Expert – Debbie Allen. www.DebbieAllen.com. Tell her Jody Johnston Pawel referred you.
  • Six Keys to Building a Relationship-Focused Practice: Social Entrepreneurship for Relationship Professionals — Jody Johnston Pawel, LSW, CFLE. This course offers all the details of all the marketing strategies above, plus other business-building steps. It includes guidance and live support in planning and implementing a customized business strategy and options for personalized private coaching. Next live course starts Summer 2015.

11 thoughts on “Recommended Resources for Family LIfe Service Professional”

  1. newspaper

    I do consider all of the concepts you have introduced on your post.
    They’re really convincing and will certainly work.
    Nonetheless, the posts are too brief for starters.
    May you please extend them a bit from subsequent time?
    Thank you for the post.

    1. Jody Pawel

      Hi There! Thanks for your comment. Actually, this is a resource page for a chapter in a textbook for family life educators. The only place I’ve put the link is in that chapter, so it’s cool you found it! So the chapter had the “what to do” info., although still just the basics. Good news is that the info in the chapter was such a hit they want me to do some training programs in 2016 on the topic, so you can let me know if you want notified about that or you can sign up for that mailing list at http://eepurl.com/bG_buD. You don’t have to be parenting or family coach/trainer to attend, but we do have special issues some other professions don’t deal with, so I’ll be addressing those, too.

    1. Jody Pawel

      HI There! Thanks for the comment. I’m glad you found some answers and found them valuable. See my other reply about the purpose of this resource list, which explains why it’s just a “resource list.” As for your questions: Which “bottom line” or what are you referring to; which part of the list? And are you wanting verification of a particular source? Give me a few more specifics so I can better reply to your comment.

  7. Jody Pawel

    Hi There! Please see my other reply about the purpose of this post and who it was originally for. I had no idea others would find it. I did make it private but chose not to secure it. I think sharing resources is great! Per the other reply, there is info about each topic in that texbook chapter and when I start the training programs in 2016 I’ll offer articles, too. I’m very familiar with SEO for articles. My primary business is ParentsToolshop, so my expansion in this area is to meet the many requests I’m getting. See link in other reply to get on my list for notifications when those training programs are ready to launch. 🙂

  8. Jody Pawel

    I’m really surprised at how many people have found this post considering it was intended to be a list for one chapter for one professional association! Pretty good for NOT doing SEO on it! LOL When I launch more programs, articles, etc. in 2016 on this subject I plan to do just that and am encouraged you believe it could easily go viral. That would be awesome! Thanks for the encouragement!

  9. Jody Pawel

    I’m going to have to turn off comments. We’ve gotten so many spam comments that even our spam filter can’t block that I’m going to close comments. Sorry. If you are interested in getting more information or training on these topics, please sign up for our mailing list for JVs & family professionals at http://eepurl.com/bG_buD.

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