Recommended Resources for  Social Entrepreneurs

Specifically for Family Life Educators, Therapists, Coaches, and Social Service Professionals

The following resources are recommended in the following publications:

  • Six Keys to Building a Relationship-Focused Practice: Social Entrepreneurship for Relationship Professionals (by Jody Johnston Pawel, LSW, CFLE. Ambris Publishing. Online course with optional add on group or private coaching. It also has proprietary resources similar to those below that are private and possibly outdated.
  • Relationship Marketing is NOT Selling, Jody Johnston Pawel, LSW, CFLE. Ambris Publishing, 2004. Available as e-book download for $9.95.
  • The chapter on “Marketing Family Life Education Programs” for the Third Edition of Family Life Education: Integrating Theory and Practice (published by National Council on Family Relations, 2015, rev. 2024)


Pre-Launch: Before You Begin Marketing, Lay a Solid Foundation

Relationship Marketing Mindset:

Book Yourself Solid, with Michael Port

Breakthrough Directions: From Relationship Marketing to Business Success, with Gina Gaudio Graves.


Target Market Research:

Find demographics by entering the URL of a site that serves your target market into:

  • – look for sites that show traffic, lifestyle and demographics
  • Find magazines that serve your target market: get their media kit

Survey your target market with:

Find out the topics or problems your target market has through:

  • Find on-line discussion lists and forums on social media platforms

Identify your Ideal Client:



Mapping Your Service, Content and Marketing Funnels

Plan Your Content Marketing Funnel.

Writing benefit statements


Info-Marketing: Creating Written, Audio, Video Content Products

Copyright information (publications):

Writing the Perfect Book Proposal, by Jeff Herman (publisher, date, etc.)

Creating Digital Resources (free handout training with audio):

Audio creation: use Audacity, a free open-source recording/editing software.

Video creation:

– screen capture: Ink2go (free). Camtasia (paid)

– Presentations: Prezi, VideoScribe, VideoMakerFX (free trials, low and high cost)




Post-Launch: Choose & Prioritize Your Marketing Strategies



Google Ad Words:

Public Service Announcements:


Publicity: FREE four-color business cards Pay extra for double-sided.



Speaker Training (Speaking for Income)

Speaker Marketing (Marketing your Speaking Services and using Speaking for Marketing)


Sample Press release template from

Yearbook of Experts, Authorities & Spokespersons

Radio-TV Interview Report: Get ad:

Register with services that match you with journalists and other individuals seeking information in your area of expertise:


Free Link Checking Tools: Xenu


Search Engine Optimization


Keyword research tools:

Free tools:

Paid tools:



Assessment Generator


Contests: Contest Burner, set up, track contest leaders, integrates with SM for sharing, etc.

Shopping Carts / Email / Affiliates


  • Highest recommendation: Podia (my choice, my affiliate link)
  • comparison chart

Email programs: auto-responders, opt-in forms:

Email marketing:

  • E-mail Marketing Hints & Tips, a short E-mail, sent every two weeks, “on the best practices of E-mail marketing. It includes actionable hints and tips in a crisp and concise format aimed at helping you become an expert E-mail marketer!” Contact Michelle Keegan,

Affiliate programs (stand-alone. See integrated with carts above):

Essential plug-in:

  • Redirections (WordPress plug-in) good for recommending affiliate resources or redirecting old pages and broken links to wherever you want them to go instead.

Pinging services: A ping (Packet Internet or Inter-Network Groper) is a basic Internet program that allows a user to test and verify if a particular destination IP address exists

RSS feeds:

  • has video on RSS in plain English.
  • Find lists of RSS feeds by searching for “Free RSS Directories”
  • Keep track of RSS feeds you submitted your blog feed to with a spreadsheet.


Affiliate programs (See shopping cart section above)

Social Media

Tool for managing posts to multiple social media outlets:

  • is a dashboard to manage up to 5 social networking accounts (on the free version).


11 thoughts on “Recommended Resources for Family Life Educators”

  1. I do consider all of the concepts you have introduced on your post.
    They’re really convincing and will certainly work.

    Nonetheless, the posts are too brief for starters.

    May you please extend them a bit from subsequent time?
    Thank you for the post.

    1. Hi There! Thanks for your comment. Actually, this is a resource page for a chapter in a textbook for family life educators. The only place I’ve put the link is in that chapter, so it’s cool you found it! So the chapter had the “what to do” info., although still just the basics. Good news is that the info in the chapter was such a hit they want me to do some training programs in 2016 on the topic, so you can let me know if you want notified about that or you can sign up for that mailing list at You don’t have to be parenting or family coach/trainer to attend, but we do have special issues some other professions don’t deal with, so I’ll be addressing those, too.

    1. HI There! Thanks for the comment. I’m glad you found some answers and found them valuable. See my other reply about the purpose of this resource list, which explains why it’s just a “resource list.” As for your questions: Which “bottom line” or what are you referring to; which part of the list? And are you wanting verification of a particular source? Give me a few more specifics so I can better reply to your comment.

  2. Hi There! Please see my other reply about the purpose of this post and who it was originally for. I had no idea others would find it. I did make it private but chose not to secure it. I think sharing resources is great! Per the other reply, there is info about each topic in that texbook chapter and when I start the training programs in 2016 I’ll offer articles, too. I’m very familiar with SEO for articles. My primary business is ParentsToolshop, so my expansion in this area is to meet the many requests I’m getting. See link in other reply to get on my list for notifications when those training programs are ready to launch. 🙂

  3. I’m really surprised at how many people have found this post considering it was intended to be a list for one chapter for one professional association! Pretty good for NOT doing SEO on it! LOL When I launch more programs, articles, etc. in 2016 on this subject I plan to do just that and am encouraged you believe it could easily go viral. That would be awesome! Thanks for the encouragement!

  4. I’m going to have to turn off comments. We’ve gotten so many spam comments that even our spam filter can’t block that I’m going to close comments. Sorry. If you are interested in getting more information or training on these topics, please sign up for our mailing list for JVs & family professionals at

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